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Every business has two things they must manage, their "INSIDE REALITY" and their "OUTSIDE PERCEPTION".

The inside reality is everything your business does to deliver value to your marketplace. It is the systems, the processes, the equipment, the people that produce and deliver what you sell.

The outside perception is what your marketplace thinks you do or sell. When these two things don't match the marketplace can't know whay they should come to you and buy what you sell, from you.

It is your marketing that closes the gap between what you do and what the marketplace thinks you do.

It is the strategy that delivers that communication. It is the tactical that delivers the message.

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The MYM Hopper System is a web based CRM directed marketing campaign manager. It's design allows the operator to match specific advertising messages, media and tactics to the individual prospect and client in multiple campaigns.

Marketing campaigns fall into one of three catagories: 1] Event based; 2] Sequence based; or 3] Calendar based. The MYM Hopper allows the operator to utilize anyone or any combinations of these three methodologies to achieve the highest possible ROMI (return on marketing investment)

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Market research and Client Surveys to determine the buying imperatives of the marketplace for the clients products and services.

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